Thank you to everyone who attended the 11th annual Lincoln AMA Prism Awards ceremony on May 1, 2014. It was a brilliant success.

Those who received a Merit or Prism award are listed below. To view artwork for the entries that was displayed at the ceremony, please click here.

To order a duplicate award, please click here.

A special thank you to all of the sponsors who contributed to this year’s Prism ceremony:

 

2014 PRISM AWARDS:

 

Marketer of the Year

Kelly Medwick, Nebraska Children and Families Foundation

 

Corporate Marketer of the Year

National Research Corporation

 

Lincoln AMA Excellence (Hall of Fame) Award

Lyn Wineman

 

Dorothy B. Clark Award

Mary Kate Gulick

 

Marketing Maverick

These awards recognize outstanding and innovative marketing achievement, marketing plans and single product or project marketing strategies.

 

Small Business

Prism – KidGlov for “KidGlov”

 

Large Business

Merit – KidGlov for “MembersOwn Credit Union”

 

Nonprofit

Merit – KidGlov for “Lincoln Lutheran Schools Association”

 

Marketing Research

This category recognizes excellence in qualitative and quantitative research plans, execution and results.

 

Large Business

Prism -- Swanson Russell for “E-Z-GO Customer Satisfaction Measurement”

 

Marketing Campaign

This category recognizes the success of a completed or in-progress campaign. We have multiple subcategories and award recipients.

 

MARKETING CAMPAIGN - B2B MARKETING:

Small Business

Merit – Firespring for “End of Year Scratch Ticket”

Prism – Firespring for “Operation: Nonprofit”

 

Large Business

Prism -- Duncan Aviation for “Hero”

 

MARKETING CAMPAIGN - CONSUMER MARKETING:
Large Business

Merit -- Swanson Russell for “Chromis Launch”

Prism -- Swanson Russell for “Designer Debit Checking Campaign”

 

Nonprofit

Merit – KidGlov for “Lincoln Lutheran Schools Association Marketing Campaign”

Prism -- Lied Center for Performing Arts for “Lied Center Season Ticket & On-Sale Campaigns”

 

MARKETING CAMPAIGN – PRODUCT LAUNCH:
Small Business

Merit – Firespring for “Printer's Plan Integration”

Prism – KidGlov for “Chez Hay”

 

Large Business

Prism -- Swanson Russell for “Vanguard 810cc Engine”

 

FOR MARKETING CAMPAIGN – DIGITAL MARKETING:
Non-Profit

Prism – UNL University Communications for “Hixson-Lied College of Fine and Performing Arts Marketing Campaign”

 

Guerrilla Marketing Campaign

This category recognizes unconventional marketing that achieved maximum results from minimal resources.


Small Business

Prism -- SCORR Marketing for “HR Recruitment Campaign.”

 

Non-Profit

Merit – UNL University Communications for “#UNL24 - Seize the Day, Share Your Story”

Prism -- Nebraska Financial Education Coalition for “Money Smart Week”

 

Direct Marketing

This category recognize the use of direct marketing to send its messages directly to consumers and it’s focused on driving purchases that can be attributed to a specific call-to-action.

 

DIRECT MARKETING: PRINT PIECE OR 3D PIECE
Small Business

Merit – Firespring for “End of Year Print Campaign”

 

Large Business

Prism -- Union Bank & Trust for “MyStyle Checking High School Student-Parent” mailing

 

DIRECT MARKETING: EMAIL NEWSLETTER SERIES
Large Business

Merit -- Union Bank & Trust for “Be Fancy Auto Loan Campaign”

Prism -- Duncan Aviation for “Duncan Intelligence”

 

Website Design

These awards recognize a superior website project that exhibits current and best practices in design and functionality.


Small Business

Merit -- Transformation Marketing for “transformationmarketing.com”

Prism – KidGlov for “kidglov.com”

 

Large Business

Merit – Hurrdat for “CapitalMOM website design”

Prism – KidGlov for “MembersOwn Credit Union website design”

 

Non-Profit

Merit -- UNL University Communications for “Hixson-Lied College of Fine and Performing Arts website”

Prism -- Nonprofit Hub for “Nonprofit Hub website redesign”

 

Social Media

This award recognizes the outstanding use of social networks, blogs, virtual events and podcasts to create and sustain marketing messages.

 

Small Business

Merit – KidGlov for “KidGlov social media”

 

Large Business

Merit – Swanson Russell for “Chromis Social Media Launch”

Two Prism winners -- Union Bank & Trust for “Harlem Shake with a Philanthropic Twist social media” and Crete Carrier Corporation for “their Facebook marketing”

 

Nonprofit

Merit – UNL University Communications for “#UNLMoveIn Pinterest contest”

Prism – Nebraska Children and Families Foundation for “Nebraska Child blog and social campaign”

 

Mobile Media

This award recognizes the effective use of mobile technology to drive marketing initiatives.

 

Small Business

Merit – Duncan Aviation for “Duncan Aviation Unlike Any Other App.”

Prism – Outpost12 Studios for “VisualAwesome App.”

 

Integrated Public Relations and Marketing Communications

This award recognizes excellence in leveraging PR and traditional marketing tactics to create awareness and visibility.

 

Small Business

Merit – KidGlov for “Leadership Resources Integrated Public Relations/Marketing Communications”

Prism – KidGlov for “KidGlov Integrated Public Relations/Marketing Communications”

 

Large Business

Merit – Swanson Russell for “Vanguard 810cc Engine Launch”

 

Nonprofit

Merit – SCORR Marketing for “KPS Prop A Campaign”

Prism – Nebraska Children and Families Foundation for “LB 216 Public Relations Campaign”

 

Corporate Identity

This category honors exceptional work related to company name, logo design and corporate identity standards.

 

CORPORATE IDENTITY/BRANDING

Small Business

Merit – KidGlov for “KidGlov Corporate Identity”

 

Large Business

Prism – Swanson Russell for “Union Bank & Trust Corporate Identity Redesign”

 

Nonprofit

Merit – Union Bank & Trust for “EventLNK - Lincoln's Event Connection Group”

 

CORPORATE IDENTITY – LOGO

Small Business

Merit – Transformation Marketing for “Golden Oak Renovations Logo”

Prism – KidGlov for “Chez Hay Logo”

 

Large Business

Merit – Swanson Russell for “Vanguard 810cc Engine Launch”

Prism – Union Bank & Trust for “Catalyst Logo & Branding”

 

Nonprofit

Prism - SCORR Marketing for “Nebraska Wine and Grape Growers Association Logo”

 

Advertising

These awards honor creativity, excellence and strong results from paid, one-way communication. The advertising category is divided into a number of sub-categories.

 

NEWSPAPER

Large Business

Prism - Swanson Russell for “Designer Debit Mustache Print Ad”

 

Nonprofit

Merit - Madonna Rehabilitation Hospital for “Madonna Newspaper Ad – Owen”

 

MAGAZINE

Large Business

Prism - Crete Carrier Corporation for “Beyond Comparison”

 

RADIO

Large Business
Merit – KidGlov for “MembersOwn Credit Union Advertising”

Prism - Swanson Russell for “Designer Debit Mustache Radio Ad”

 

TV

Small Business

Merit - Transformation Marketing for “Transformation Marketing Ad”

 

Large Business

Prism - Swanson Russell for “Runza TV: Pride”

 

Special Events

These awards recognize excellence in the strategy and execution of promotional events.

 

Small Business

Merit – TELCOR for “2013 TELCOR User Group Meeting”

Prism – KidGlov for “Leadership Resources Special Event”

 

 

Large Business

Merit - Gateway Mall for “Gateway to Glory”

Prism - National Research Corporation for “International Patient-Centered Care Symposium”

 

Nonprofit

Merit - Madonna Rehabilitation Hospital for “65th National Amputee Golf Championship”

Prism - Union Bank & Trust for “El Centro's Wine! Chocolate! Tango!”

 

Collateral

These awards recognize excellence in print collateral.

 

Small Business

Merit - Transformation Marketing for “Transformation Marketing Brochure”

Prism – TELCOR for “Point of Care Product Brochure”

 

Large Business

Merit - SCORR Marketing for “Orthman Branded Folder & Inserts”

Prism - Swanson Russell for “2014 SCUBAPRO Catalog”

 

Nonprofit

Merit - Volunteer Partners for “Volunteer Partners Brochure”

Prism - Madonna Rehabilitation Hospital for “Madonna Calendar”

 

Video

This category recognizes outstanding documentary and feature videos not used for paid advertising as well as video that incorporates animation or motion graphics as main components.

 

ANIMATION/MOTION GRAPHICS

Small Business

Prism - Three Pillars Media for “Pickit Promotional Video”

 

Large Business

Merit - Crete Carrier Corporation for “Beyond Comparison”

Prism - Crete Carrier Corporation for “Crete Carrier Seven Principles”

 

FEATURE, DOCUMENTARY OR MARKETING VIDEO

Small Business

Merit - Three Pillars Media for “Ground Logic-Pathfinder Update”

 

Large Business

Merit - Transformation Marketing for “Papa John's YouTube Campaign”

Prism - Duncan Aviation for “Global Paint Timelapse Video”

 

Nonprofit

Merit - University of Nebraska - Lincoln, University Communications for “UNL HLCFPA Video”

Prism - Nebraska Alumni Association for “Nebraska Alumni Association Brand Identity Video”

 

Trade Shows

This category recognizes excellence in trade show booth displays.

 

Small Business

Prism – TELCOR for “New Booth Displays”

 

Large Business

Merit – Vision Exhibits for “LI-COR Biosciences Exhibit”

Prism – Union Bank & Trust for “Husker Harvest Days Event Display”

 

Marketing Department of One

This recognizes outstanding marketing work by a professional who does not have other in-house or agency support to create and implement marketing plans.

Prism – UNL Student Money Management Center

 

Student

This category recognizes outstanding work by college students enrolled in a Nebraska higher education institution.

Merit – University of Nebraska - Lincoln, ADPR Campaigns - Rebel Alliance for “The Fuzzin Facts”

Prism – University of Nebraska - Lincoln, Advertising & Public Relations for “Growing Our Farmers' Future”

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