Missed the ConAgra Foods' Rebranding Campaign Program? Check out this video!

A BIG Lincoln AMA thank you goes out to Three Pillars Media for filming the November ConAgra program.

Featuring Tammy Williams, Director of Communication & External Relations for ConAgra Foods and Marty Amsler, Vice President/Creative Director for Bailey Lauerman

ConAgra Foods, a company with dozens of powerful brands, took pride in the fact that their products could be found in 96% of America's households. The problem began when even internally in the company, employees struggled to name and relate to the company's superstar brands like Healthy Choice and Chef Boyardee just to name a few. Through a strategic partnership with a national full-service communications agency, ConAgra Foods was able to launch a new brand and reclaim their successful product line.

Watch the video

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