August Marketer of the Month

Dr. A. Dwayne Ball, associate professor of marketing at the University of Nebraska-Lincoln, is AMA-Lincoln’s Marketer of the Month for August.

Ball, who teaches in the Department of Marketing at UNL, has been at the university since 1987. Prior to coming to UNL, Ball worked for Procter and Gamble as a consumer researcher and manager of divisional research. His research interests include the measurement of consumer behavior constructs, measuring developmental processes and consumer behavior, validity of multivariate statistical techniques in market research, and consumer relationship marketing/database analysis.

During the past 22 years, he has taught doctoral, graduate and undergraduate courses.

Raised in Houston, Texas, Ball holds a Ph.D. and a master of arts degree in mathematical psychology from The Ohio State University and a bachelor of arts degree in psychology from Rice University.

Ball was surprised to receive the honor from AMA-Lincoln.

“I am honored and grateful,” he said. “It’s a nice recognition from people who go to work every day and practice marketing, whereas I teach it and only occasionally practice it. It’s gratifying to be honored by people who are in the trenches, so to speak, who have to deal with the practical difficulties of marketing every day.”

During his career, Ball has received numerous awards related to higher education, including UNL’s Academic Freedom Award, presented by the UNL Faculty Senate in 2006, and being named a Fulbright Scholar for Teaching and Research in 1999. Ball also received the Marketing Department Faculty Research Award in 2008 and the UNL Distinguished Teaching Award in 1988, 1992 and 2003. Students nominate faculty for that award.

Ball and his wife of 29 years, Shirley Noble, have two adult children. Allen is an aerospace engineer for Boeing in Seattle, Wash., and Amanda is a junior in pre-veterinarian studies at Kansas State University.

Ball also finds time for community service. He has been a board member of the American Civil Liberties Union of Nebraska for 10 years, is the current president and 12-year member of the Academic Freedom Coalition of Nebraska, and is a board member of the Market Research Special Interest Group of the American Marketing Association for the last 13 years.

He is the author of numerous works, including journal articles, book chapters, and conference papers. He also serves as advisor and chair or co-chair to seven doctoral students and one master of arts student, and is a committee member for nine doctoral students and two master of arts students.

Ball has previous ties to AMA-Lincoln, having served as vice president for college relations from 1987-1989.

He described marketing’s role in UNL’s College of Business Administration.

“Marketing is one of the essential parts of an integrated curriculum in business,” Ball said. “We produce excellent marketing majors who are prepared to take on the challenges of marketing in a fast-changing world that includes new kinds of products and services and new kinds of media channels every day.”

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